xRM for bespoke software used by service providers
Combining with web portals, xRM is a great engine for providing service based software systems from call centres to public information and booking sites. 4xRM have worked with a major venue to provide extended marketing services using its Electronic Communications module. This means that any one customer may have a totally unique targeted mailing thanks to the information held on them. Also if staff are giving advice to customers through online chatter sites and messaging systems preferences on the discussed artist can be included with the customers information and used to let them know when a new tour date is released. Similarly 4xRM integrated venue ticketing systems with online booking facilities, management of booking transactions, rolling capacity, online payment and electronic communications.