What is xRM? Anything Relationship Management
Why reinvent the wheel?
With 4xRM, you have the potential to improve the efficiency of every interaction in your business. Fundamentally xRM provides a database with all the main engine components out of the box. Data structures, user interface, analysis mechanisms and security are robust, scale and perform. This means much reduced development, reduced risk and a long term approach to solving business agility. Why keep taking on the cost of reinventing the wheel?
Traditionally Customer Relationship Management (CRM) has been used to keep track of customers and organise marketing campaign. xRM takes this concept and applies it to any entity in your business; services, products, transport or finance all can be tracked and analysed to improve business effectiveness.
xRM is great to use for;
- Analytics; Where, what and when analysis of products. Are they in transit and when will they arrive?
- Business relationship processes; health and safety, grants, HR and legal case management
- Reduce overhead by allowing customers to maintain their data through a portal, reducing the overhead
- Event and project management; Know what activities and tasks are happening with a total history. Alert if tolerances are being reached.
- Enterprise search
Stability and scaling are assured;
- xRM naturally integrates to Microsoft Office and enterprise line of business infrastructure such as SQL Server
- Training time is reduced as it uses Microsofts standard interface
- Built in flexible analysis and querying tools
- Being based on Microsoft the solution will already be multi-lingual, allow different currencies, secure and scale as the situation requires
- Also using existing tested infrastructure reduces ongoing management
- The ability to work from anywhere either offline or online. You can access directly through Outlook a web browser or mobile device

The approach also offers itself to being rapidly utilised for different projects using the same data model and structure. In effect creating a platform for solving business requirements, reducing the number of licences required. Please have a look at some of the examples on the following pages.
4xRM are very happy to understand how you would like to improve your business and help you decide if this would be the appropriate solution.